Conference: March 30 – April 2, 2026
Exhibition & DigitalPlay Summit: April 1 – April 2, 2026

2025 Schedule

Casino Loyalty 2.0: Emerging Trends and Winning Strategies

Apr 01, 2025
24 B
Marketing & Player Development

As player expectations evolve, casino loyalty programs must adapt to remain effective. This session explores the latest trends, technologies, and best practices shaping the future of casino rewards. Panelists will discuss personalization, AI-driven engagement, non-traditional incentives, and omnichannel integration to enhance retention and profitability. Learn how to optimize your loyalty strategy, maximize player lifetime value, and stay ahead in an increasingly competitive gaming landscape.

Moderators
Chad Germann
Chad Germann, Founder/President/CEO - Red Circle Agency
Speakers
Mary Kilmer
Mary Kilmer, VP of Client Services - Red Circle Agency
Joe Kustelski
Joe Kustelski, Co-Founder - Chalkline Sports
Andy Parnell
Andy Parnell, President - LT (formerly LaneTerralever)