Conference: March 30 – April 2, 2026
Exhibition & DigitalPlay Summit: April 1 – April 2, 2026

2025 Schedule

Lessons From The Best Brands In The World

Apr 03, 2025
(Your local time: 21:30 - 22:00)
Aisle 108
Chairman's Lounge

Learn from the very best examples from the branding communication work of most successful non-gaming companies in the World.  What do the best brand say, how do they say it, to whom do they direct their messaging?  What makes THEIR brand work stand out, what makes their positioning win?  These questions and more will be analyzed, translated and explained by Chad Germann, Founder, CEO of the gaming industry’s #1 creative and media agency -- Red Circle.  Nearly 30 years of casino brand building experience.  Do you want to know how Nike, Apple, Ford or Coca Cola stay on top?  Do you want to know how your casino can use those same brand building tactics to climb to the top of your market?  

 

Speakers
Chad Germann
Chad Germann, Founder/President/CEO - Red Circle Agency