Conference: March 30 – April 2, 2026
Exhibition & DigitalPlay Summit: April 1 – April 2, 2026

2025 Schedule

Rapidly Changing Gambling Patrons' Behaviors in California Tribal Gaming

Apr 02, 2025
Aisle 2651
Tribal Leader's Lounge

This session will explore the rapidly changing behaviors of casino patrons and the evolving market dynamics in Indian gaming. Drawing from the peer-reviewed article "Exploring What Motivates Gambling Among California Residents: Indian Reservation Casinos" and industry insights, we will discuss various types of gamblers, their motivations, and emerging trends shaping the future of Indian casinos. Key topics include demographic shifts, economic impacts, regulatory considerations, and marketing strategies to remain competitive in an increasingly dynamic gaming landscape.

Speakers
Soojin Lee
Soojin Lee, Lecturer/Teaching Professor - Nolan School of Hotel Administration at Cornell University