This session will explore the rapidly changing behaviors of casino patrons and the evolving market dynamics in Indian gaming. Drawing from the peer-reviewed article "Exploring What Motivates Gambling Among California Residents: Indian Reservation Casinos" and industry insights, we will discuss various types of gamblers, their motivations, and emerging trends shaping the future of Indian casinos. Key topics include demographic shifts, economic impacts, regulatory considerations, and marketing strategies to remain competitive in an increasingly dynamic gaming landscape.