Conference: March 31 – April 3, 2025
Exhibition & DigitalPlay Summit: April 2 – April 3, 2025

2025 Schedule

Reaching AAA Members: Strategies for Driving Profitability and Accessing 30% of All Bookings in the US

Apr 02, 2025
Aisle 2651
Tribal Leader's Lounge

AAA members represent a highly valuable demographic, accounting for over 30% of all U.S. bookings and showing strong loyalty to travel and hospitality brands. As competition rises and customer acquisition costs increase, effectively engaging this segment can be a game-changer for casino resorts. Join Scott Hammerle, Director of the AAA Diamond Program, as he shares actionable insights on targeting and converting AAA members. Learn how to align offerings with their travel preferences, enhance ADR and occupancy, and leverage AAA’s trusted brand to drive profitability.

Speakers
Scott Hammerle
Scott Hammerle
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  • AGEM Strength In Numbers - Banner Ad
  • Focus Gaming News - Worldwide media coverage with cutting-edge innovation
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Attendees on the show floor from the 2024 Indian Gaming Tradeshow & Convention

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