Conference: March 30 – April 2, 2026
Exhibition & DigitalPlay Summit: April 1 – April 2, 2026

2025 Schedule

The Incremental Revenue & Player Trip Driving Power of Continuity Gifting Programs

Apr 01, 2025
24 B
Marketing & Player Development

Driving incremental revenue and profitability is essential for tribal casinos and their communities. Every unoccupied seat represents a missed opportunity. Continuity gifting programs—one of the industry’s most effective marketing strategies—encourage repeat visits and enhance player loyalty. This session explores how casinos can implement these programs strategically to boost revenue, strengthen engagement, and create sustainable financial growth. By leveraging proven tactics, operators can maximize their impact while reinvesting in their businesses and communities.

Speakers
Scott Nicholson
Scott Nicholson, Senior Vice President of Strategic Partnerships - Imagine This