Driving incremental revenue and profitability is essential for tribal casinos and their communities. Every unoccupied seat represents a missed opportunity. Continuity gifting programs—one of the industry’s most effective marketing strategies—encourage repeat visits and enhance player loyalty. This session explores how casinos can implement these programs strategically to boost revenue, strengthen engagement, and create sustainable financial growth. By leveraging proven tactics, operators can maximize their impact while reinvesting in their businesses and communities.