For the majority of tribal gaming operators, retail sports betting is the most achievable and accessible option for participation in the sector. Offering retail and on-premise sports betting has proven to bring a positive “halo effect” to casinos yielding a variety of incremental benefits ranging from new customers and increased F&B spend, to extended stays, improved loyalty and more. This panel discusses the “must-have” qualities of a top-tier retail sports betting offering for tribal casino operators and the technologies and services available for maximizing growth, loyalty and profitability. Additionally, panel participants from leading tribal casinos will share their experiences in building and growing their sports betting enterprises and highlight the importance of giving players choice, convenience and personalization.