Conference: March 30 – April 2, 2026
Exhibition & DigitalPlay Summit: April 1 – April 2, 2026

2025 Schedule

The Recruitment Edge: Creating Campaigns for Attracting and Retaining Talent

Apr 01, 2025
24 B
Marketing & Player Development

Recruiting for casinos comes with unique challenges, from filling diverse roles to managing high turnover. A strong employee value proposition and targeted recruitment campaigns are essential for attracting top talent. This session explores how Yaamava’ Resort & Casino transformed its recruitment strategy through a strategic agency partnership, achieving impressive results over two years. Attendees will gain actionable insights, followed by a panel discussion with industry leaders on overcoming hiring challenges and building best-in-class recruitment strategies.

Moderators
Lauren Hillery
Lauren Hillery, Brand Strategy & Marketing - LT (formerly LaneTerralever)
Speakers
Adam Borden
Adam Borden, VP Digital Marketing - Live! Casino & Hotel
Melanie Washington
Melanie Washington, Program Analyst-Talent Marketing - San Manuel Band of Mission Indians
Jasmine Takeshita
Jasmine Takeshita, Director of Talent Acquisition - San Manuel Band of Mission Indians and Yaamava Resort & Casino