A successful Multi-Purpose venue should be designed with flexibility in mind, offering features like adaptable seating, reliable acoustics, and technology that supports a variety of events, from concerts to meetings and cultural gatherings. Optimizing utilization involves scheduling events to fill downtime, targeting a variety of demographics, and creating partnerships with local organizations or promoters to ensure steady use. Additionally, it should also reflect the tribe’s cultural identity and complement the overall branding of the property, creating a space that is both functional and unique. By focusing on these elements, tribal casinos can ensure their venues meet the needs of different audiences, enhance the guest experience, increase revenue opportunities, and maximize the venue’s value.

Potential Speakers: LiveNation or similar live concert industry expert, Meeting Space planning expert (IGA planner? San Diego Convention Center?), Regional Casino operator with successful multi-purpose venue (Thunder Valley, Red Hawk, Table Mountain, Potawatomi)

Keli Elkins <kelkins@theinnovationgroup.com>