Julia Carcamo is a casino branding expert and the author of Reel Marketing: The Art of Building a Casino Brand. As president and chief brand strategist at J Carcamo & Associates and Casino Marketing Boot Camp, she aids casinos in building and maintaining engaging brands and tactical marketing programs. Her career has taken her from the burgeoning Gulf Coast market to the most iconic brands in the casino industry. Recognizing the impact the Hispanic market is having now and will have in the future, she has developed espÑOLA, her consultancy's Hispanic marketing and engagement arm. She writes on a variety of marketing topics. Get marketing insights at www.jcarcamoassociates.com and on her podcast, Drivetime Marketing