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Lauren Hillery
Brand Strategy & Marketing,
LT (formerly LaneTerralever)
Lauren Hillery - VP, Strategy at LaneTerralever (LT)
Lauren is a creative strategist by nature and trade. She is passionate about digging into business nuances to uncover the most actionable insights about their consumers. Lauren brings over a decade of experience working with numerous nationally recognized brands, including PetSmart, Massage Envy, and Toyota, as well as casino operators like The STRAT, Yaamava' Resort & Casino, Golden Entertainment, and Cocopah Casino & Resort. She also leads our primary research initiatives, including our recent 2024 Casino Player Trends Report (Role of Non-Gaming Transforms Casinos) and our 2022 Casino Player Trends Report (In Partnership with Jefferies.
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