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Vicki Griffin
With 20+ years of Casino Marketing and Database experience, Vicki Griffin joined Everi Holdings in 2020 as the Director of Program Strategy and leads Everi's Innovations Advisory Group.
Before Everi, she managed and was the subject matter expert for marketing solutions at Penn National Gaming. She also spent years leading properties in Southeast Indiana to strong profit margins with reliable reinvestment strategies in database and promotion management.
She is passionate about using the technology available in the casino to lead to substantial returns. She firmly believes this starts by developing robust casino marketing solutions. She continues to pursue this passion in her position as she leads Everi customers to realize higher ROI through proven strategies and education of the user group.
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